Co-creation

Co-creation is the collaborative process of sharing ideas, concepts and solutions with stakeholders (experts, customers and others) to co-construct an innovative added-value product or service allowing the customers to suit their context. The concept of participation is deeply rooted the UAE. Over the past decade, the UAE Government has put all possible efforts in engaging all segments of society in developing and creating services, decisions and policies in the UAE. Moreover, the UAE Government went the extra mile in implementing the co-creation concept for the purpose of co-designing/enhancing its new and existing services.

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Programs and services

It is a new global framework for government service excellence from the UAE. The UAE Government is optimising government service experiences and going upstream to serve customers with intuitive, intelligent and delightful services, while collaborating with global practitioners and innovators to do so.
As a result of the workshops, the UAE Government came up with the following:

Services 1 and its checkout co-creation workspace – this was built with the vision to be number one globally in government services. Its pillars are:

  • One Stop Shop - delivering integrated government services as ‘bundles’ based on life events without the need for customers to visit other government service centres.
  • Innovation Platform for Government Services - utilising Artificial Intelligence technology, the centre presents a glimpse of the future for government service delivery.
  • Co-Creation of Government Services - collaborating with customers and partners to co-design and re-engineer government services using a range of service design techniques and behavioural science methods.


Basher is an integrated eService, which enables investors to establish their businesses in the UAE within 15 minutes through a unified online platform. Through Basher, the investor can get the following bundle services:

  • A trade licence
  • A membership number in the Chamber of Commerce of the respective emirate
  • An establishment card number from Federal Authority for Identity and Citizenship
  • A membership number from Ministry of Human Resources and Emiratisation
  • A quota for three work permits
  • Renewal of commercial licence for more than 1,200 commercial activities.

Usrati  (My family) is a government services platform, which was developed based on the outputs of 7 interactive workshops for participatory design with the community and was implemented through more than 40 interactions between agencies and 32 work teams. The platform offers 12 services to cover four stages of family development and establishment. The stages are: marriage, pregnancy, birth and child development.

Tawtheef is a bundle of services which enable companies to complete all services related to hiring and employment in one visit only. By applying for Tawtheef, a company can get:

  • A quota for the new employee
  • An initial approval/a job offer
  • A work permit
  • A bank guarantee for the new employee after paying permit fees
  • A labour contract for the employee.

Wedding bundle - Mabrook Ma Dabart

The wedding bundle offers a set of services related to getting married. It includes the issuance of the marriage certificate and a new Family Book in addition to the necessary attestations. The bundle is offered to Muslim UAE nationals and non-UAE nationals residing or visiting the emirate of Dubai. Bundle deliverables will be issued within 1-2 days.

The Mawroothna card

Ministry of Climate Change and Environment launched the Mawroothna card for UAE citizens working in the professions of fishing and agriculture. Cardholders can enjoy benefits in the form of discounts at various retail outlets. Through partnerships with various organisations, this initiative aims to promote fishing and agriculture as a profession in the local communities, as they are a central part of the heritage in the United Arab Emirates. Discounts and promotions aim to facilitate their fishing and agriculture requirements.

Sanad bundle

Sanad is a bundle service that enables citizens and residents to apply for and obtain a birth certificate and a health card for their newborns in a single transaction. This bundle is offered jointly by Ministry of Health and Prevention and Emirates Health Services.

Apply for Sanad bundle through the website of Ministry of Health and Prevention.

Ajr Wa Aafya bundle

Ajr Wa Aafya is a bundle service that enables federal government employees to attest sick leaves and medical reports, and apply for sick leaves on the Human Resources Management Information System ‘Bayanati’ in a single step. This bundle is offered jointly by Ministry of Health and Prevention and Federal Authority for Government Human Resources.

Apply for Ajr Wa Aafya bundle through the website of Ministry of Health and Prevention.